Akshay Singh Hada
I plan, build and scale paid campaigns on Meta and Google for D2C and B2B brands. AI does the repetitive work. The judgement stays human.
For D2C founders and B2B teams spending ₹2L–₹40L a month
Systems, not guesswork.
Six areas I own end to end, from account architecture to the automation running behind it.
Meta Ads
Advantage+ structures, creative testing systems and scaling rules built on real D2C spend.
Google Ads
PMax, Search and Shopping architecture built for profitable capture, feed to query level.
AI & Automation
Agents and audit workflows that take manual reporting out of the growth loop.
CRO & Landing Pages
Message match, speed and trust signals so every paid click gets a fair chance.
B2B Lead Generation
LinkedIn pipelines for international buyer acquisition across US, UK, AU and EU.
D2C Growth Strategy
Launch playbooks, Email and WhatsApp retention, and full-funnel planning.
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Three steps. Every account.
Same sequence whether the budget is ₹2 lakh or ₹40 lakh a month.
Audit
Tracking, Pixel and CAPI health, structure and creative diversity. I find where the money leaks before touching a budget.
Build
Clean architecture, correct signal, a creative testing cadence and automation that reports itself.
Scale
Budget rules that raise spend without breaking ROAS. Reviewed against blended return, not vanity metrics.
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Numbers I stand behind.
Scaling spend without killing ROAS
Rebuilt structure, creative cadence and budget rules. 10X scale while holding blended ROAS on target.
LinkedIn pipeline across four markets
ICP-led LinkedIn Ads system generating qualified wholesale enquiries for a manufacturing exporter.
An ads audit agent that runs itself
A workflow that audits a Meta account, calculates the ROAS gap and emails a diagnostic fix plan.
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Frameworks, documented.
Playbooks from real campaigns, written for marketers running real budgets.
Google Search Console Platform Properties: The Complete 2026 Guide
Search Console now reports on Instagram, TikTok, X and YouTube. Here is what it measures.
Read Article →The AI Ad Creative Production Workflow That Cut Creative Costs by 60%
How AI creative production became the highest-leverage skill in performance marketing.
Read Article →The Meta Ads Scaling Guide from Managing ₹1 CR+ in Ad Spend
ASC structure, audience fatigue math, and the creative refresh rule that protects ROAS.
Read Article →Want to scale your brand profitably?
₹1 CR+ in tracked ad spend, and systems built to deliver predictable ROAS. Let’s talk about yours.